Secrets To Selling Your House Quickly

According to data from the MLS for San Mateo County, the average time a house spends on the market has increased over the past few years (see graph below)

A recent post from Realtor.com notes a similar trend: “During the week ending Sept. 14, homes stayed on the market eight days longer compared to last year. With more choices available and mortgage rates expected to fall, buyers are taking their time, which means sellers will need to be patient and flexible.” Some of that is because inventory has gone up, so buyers have more options. And higher mortgage rates have definitely slowed demand over the past two years, and that’s out of your control. But here’s the secret. There’s something you can control – it’s also where those other sellers missed the mark. They didn’t work with the right agent.

Make no mistake, with the right strategy and agent partner, your house can still sell quickly, even today.

If time matters to you, partner with Pickett Real Estate Group, experts who truly understand this shifting market. Our team will be your go-to resource on what buyers are looking for right now and how to position your home to hit the mark.
Here are just a few tips that the Pickett Real Estate Group will walk you through. They may seem simple, but expert advice like this can make all the difference.

1. Competitive Pricing: One of the most critical factors in selling your home quickly is setting the right price. At Pickett Real Estate Group, we conduct a thorough competitive market analysis by reviewing recent sales and current listings in your area. Using this data, we ensure your home is priced accurately for today’s market. This strategic pricing approach is the key to hitting the sweet spot on price. Without the expertise of our team, pricing your home incorrectly could slow down the entire process. As U.S. News says:
“. . . setting an unrealistically high price with the idea that you can come down later doesn’t work in real estate . . . A home that’s overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”

2. The Home’s Condition: Homes that are well-maintained, boast great curb appeal, and feature modern updates tend to sell faster. If speed is a priority, making sure your house creates a strong first impression is crucial. We partner with Home Smiles, who offer an extensive 18-point interior and exterior home maintenance service. This ensures all those “honey-do” items are taken care of before you list. We’ll guide you on what buyers are looking for, whether staging is worthwhile, and which repairs to prioritize for maximum impact. Learn more about Home Smiles.

3. Effective Marketing: To sell your home quickly and for the best price, you need more than just listing it online. We leverage a comprehensive marketing strategy that includes professional photography, targeted online ads, social media promotion, and more. We know how to highlight your home’s best features and get it in front of the right buyers. This tailored approach ensures your home stands out in a competitive market, helping you sell faster and for top dollar. Without the right marketing, your listing may get overlooked.

Bottom Line

Selling a home quickly in a shifting market requires a strategic approach and a deep understanding of what buyers want. That’s why partnering with the Pickett Real Estate Group is so important. Our team combines local market expertise with proven strategies to ensure your home attracts the right buyers and sells fast.

Let us guide you through every step of the process to achieve the best results. Call or text Kevin at 415.283.7919 or email him at Kevin@PickettRealestateGroup.com

San Mateo County Rolling 3-Month Data

Below, our data is based on averages for Single-family homes in San Mateo County over the last 90 days (July to September 2024). This data was gathered on October 01, 2024. 

San Mateo County Market Report

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